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Client Case Study: Emarsys

You are here: Home / Client Case Studies / Client Case Study: Emarsys
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With its headquarters in Austria, Emarsys is one of the fastest-growing & innovative technology companies in the world. Their marketing automation software turns data into relationships, and personal experiences that engage customers.

Supporting over 1500 customers across 140 countries, some of their more notable clients include eBay, Toys R Us, Yahoo 7, Sky, Volvo, AS.Watson Group and World Shop Lufthansa.

Screenshot of Emarsys website

How Penguin Management helped

Thanks to significant growth, and unprecedented interest in its technology across the globe, Emarsys quickly capitalised on rising Australian demand, accelerating its global expansion into Australia in 2015.

With no previous business experience in this part of the world, they turned to establishing a key partnership with Penguin Management Services to advise and begin proceedings in this expansion.

Once the Australian subsidiary was set up, ongoing services include

  • Accounting Services – accurate data and reports to meet both Australian and parent company requirements, taxation and company secretarial services.
  • Cashflow Management – efficient systems to maximise revenues.
  • Payroll Services – payroll processing, PAYG and superannuation obligations, deductions, and reporting.
  • Insurances – advice and administration of workers compensation, business and liability insurances.

Stewart Barker, Emarsys Australia’s Managing Director said:

‘They (Penguin Management Services) were there long before day one, giving us the advice we needed to set up our company in Australia, efficiently and quickly”


Download this case study in PDF format

If you’d like to find out how Penguin Management can assist in setting up your business in Australia, contact us on +61 2 8298 5301, or fill out the form on our contact page, and a member of our team will be in touch.

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Published: April 15, 2016 · Updated: April 17, 2017 · Filed Under: Client Case Studies

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Emarsys logo for Penguin Management Case Study

The Business Need

As part of their corporate global expansion strategy, Emarsys Pty Ltd sought to set up a subsidiary in Australia.

They also wanted to capitalise on the number of Australian enquiries for their technology.

The Solution

Penguin Management Services set up the Emarsys Australian subsidiary advising on legislative and accounting regulations.

Ongoing accounting and business management services and systems is provided on a daily basis.

Benefits to Emarsys

The solution has given Emarsys the accounting support to conduct business in Australia, increase its revenue and control costs from the beginning.

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